It's time to let the cat out of the bag! Earlier this year, RIP-IT, the market leader in softball protective equipment for over a decade, acquired Ringor, an industry leading brand bringing female athletes softball cleats that are as tough as the players who wear them. The acquisition helps fulfill our mission to design and bring to market the most loved products for female athletes. Together, Ringor and RIP-IT will elevate the softball experience by providing more access and more opportunities to softball athletes.
What does this mean for you?
This acquisition brings together two talented teams who will leverage Ringor’s direct to consumer expertise and RIP-IT’s retailer network to deliver a new softball experience that allows you to shop when, where, and how you want. By combining Ringor’s leading cleat comfort technology with RIP-IT’s unparalleled portfolio of national and international retail partners, we will be able to increase the softball community access to durable, comfortable cleats. The result of increased access to these products will be significant, meaning fewer players will have to play softball games wearing terrible cleats.
We also know that coaches and parents have long sought more of a one-stop-shop for premium softball products. This acquisition moves us one step closer to making your dream a reality! Now you can dress your player from head to toe with confidence that she is wearing the most comfortable, durable products on the market. RIP-IT helmets, fielder's masks, and uniforms can now be paired with the most durable cleats on the market in one phone call.
Another benefit to our softball community will be the continued excellent service that Ringor customers and RIP-IT customers have come to expect. Our number one goal through this entire experience has been to remain focused on our customers. Despite the challenges that an acquisition brings, especially during the difficult times of a pandemic, we steadfastly focused on delivering premium service to our customers. We are committed, as a unified brand, to ensure our customers continue to receive the premium customer service they have come to expect.
There's more to come!
The future for softball is bright, and we are here to be a part of it every step of the way. Softball players deserve more access to the products they love, and more opportunities to experience all the things sports have to offer. And we are here for it!
We are working on some VERY exciting new products and player opportunities. Stay tuned to hear what's in store for The Next Season.
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